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We understand that match days are some of聽the busiest days of the year for the city centre,聽and we want to make sure the city is showcased as the best it can be. Whilst we already provide聽additional cleansing and taxi marshalls to help聽with the safety and appearance aspects we wanted to bring something fun too! Which is聽why we worked with the number one student聽discount and offer card provider Unidays to bring a rugby game outside the Capitol Centre聽to entertain both locals and visitors. The聽campaign promoting Cardiff and encouraging聽people to come into the centre reached over聽350,000 people.
鈥淲hat drives us at UNiDAYS is a聽passion to give students the power聽to make every experience they have聽more valuable and rewarding. So,聽the chance to work with 精东传媒聽to develop some fun rugby focused聽activity on a match day, to entertain聽and attract the local student community, was perfect for us.聽And we know from working with other聽Business Improvement Districts聽around the country just how effective聽these partnerships can be, but the聽success of our collaboration with聽精东传媒 surpassed even our聽expectations.聽鈥淭his was one of the most successful聽events we鈥檝e ever done, with hundreds聽of students engaging over the course聽of the day. We鈥檙e absolutely delighted聽with the news that footfall increased聽too.鈥澛燤ai Fenton EMEA Marketing Director